BEYOND THE PRICE TAG: THE VALUE OF QUALITY IN SPORTS

In the realm of sports infrastructure, the mantra “quality over money” holds great significance. While cost is an important factor, prioritising quality leads to long-lasting, durable facilities that enhance the player experience and ensure safety. This approach is especially relevant in the context of the Indian market, where the focus often shifts toward finding the cheapest options, sometimes at the expense of quality.

Durability & Short-Term vs. Long-Term Savings

Investing in high-quality sports infrastructure pays off in the long run. Durable materials and construction methods may require a higher initial investment, but they significantly reduce maintenance costs and replacements over time. However, opting for cheaper alternative and subpar materials, may initially seem to give short-term savings, but can lead to deteriorating facilities with frequent repairs, disrupted training and competitions, and complete overhauls, therefore, putting financial strain on the organisers and costing way more!

Amplifying Player Experience

Quality infrastructure directly impacts the player experience. Well-designed facilities, constructed with high-quality materials, provide players with safe, reliable environments that inspire confidence while allowing them to focus on their game, rather than worrying about their surroundings. Substandard installations, on the other hand, may pose safety risks and restrict performance. 

Learning from Foreign Markets

In many foreign markets, there is a strong emphasis on investing in quality infrastructure as they recognise how top-notch facilities attract players, sponsors, and spectators alike. By prioritising quality, they create an ecosystem that nurtures talent and fosters community engagement. But to our dismay, the Indian market more often than not, sees a race to the bottom, where the cheapest options are favoured, ultimately hindering growth and development in sports.

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